How I Sell Email Marketing Services to Local Businesses (And Make $200–$1,000 Per Client)

Most local businesses spend so much time chasing new customers…
…but they completely ignore the goldmine sitting right in front of them: their existing customer list.

That’s why I started offering Email Marketing Services to small businesses—and it quickly became one of my most profitable offers, bringing in $200 to $1,000 per client per month.

In this post, I’ll break down: ✅ Why local businesses need email marketing
✅ What exactly I offer them
✅ How I find clients and pitch this service
✅ What tools I use and how I price it

🔹 Why Local Businesses Need Email Marketing (But Never Use It)

Local business owners are BUSY. They’re answering phones, managing employees, fixing last-minute problems—and marketing often falls to the bottom of their to-do list.

Even if they have a customer list, they’re not using it.
No weekly newsletters.
No promotions.
No follow-ups.

That’s a HUGE missed opportunity.

📩 Email marketing helps businesses:

  • Stay top of mind
  • Drive repeat purchases and bookings
  • Promote seasonal offers and flash sales
  • Turn one-time customers into loyal fans

And it’s one of the highest ROI marketing channels—generating up to $36 for every $1 spent.

🔹 What I Offer in My Email Marketing Service

I keep it simple, and clients love that.

🛠 What I do:

✅ Set up or clean up their email marketing platform
✅ Segment their customer list (new vs. repeat buyers, etc.)
✅ Write and schedule weekly or bi-weekly emails
✅ Create automations (welcome series, review request, birthday offers)
✅ Design high-converting email templates

The best part? Once it’s set up, it runs mostly on autopilot.

🔹 Types of Emails I Send for Clients

Here are some examples of emails I write for them:

📬 Welcome Emails – Sent automatically when a new lead joins their list
📬 Flash Sale Promos – “20% off facials this weekend only!”
📬 Event Invites – “We’re hosting a VIP wine tasting—RSVP now”
📬 Review Requests – “Tell us how we did and get 10% off next visit”
📬 Seasonal Newsletters – Updates, tips, or special holiday offers
📬 Birthday Deals – Personalized coupons to build loyalty

You don’t have to be a copywriter. You can use templates and AI to create great content quickly.

🔹 Tools I Use (No Tech Stress Required)

Most local businesses use tools like:

  • Mailchimp (great for beginners)
  • MailerLite (affordable and powerful)
  • ActiveCampaign (for automation pros)
  • GoHighLevel (great if you offer multiple services)

These platforms are drag-and-drop simple. You can even create an entire monthly campaign in under an hour.

🔹 How I Find Local Clients Who Need This

My go-to methods:

🔍 Check their website: If there’s no pop-up or lead capture form, they’re not doing email marketing.
📲 Follow their social media: Are they running promotions but not emailing their list?
💬 Ask directly: “How often do you send emails to past customers?” (Answer is usually: never.)

Then I send this message:

💬 “Hey [Business Owner], I help local businesses turn past customers into repeat buyers with simple email campaigns. Most business owners miss out on thousands by not following up. Want me to set up a full system for you?”

Simple. Effective. Easy to say yes to.

🔹 What I Charge for Email Marketing Services

💰 Starter Package: $200/month
– 1 newsletter/week + basic setup

💰 Standard Package: $500/month
– 2 emails/week, custom templates, automation setup

💰 Premium Package: $1,000/month
– Full-service + ongoing strategy + advanced segmentation & reporting

Clients stay long term once they see revenue increasing from their list.

🔹 Want to Start Selling Email Marketing to Local Businesses?

This is a low-effort, high-margin service that most business owners need but don’t have time to implement.

You don’t need a big team. You don’t need to be a marketing genius.
Just set up a system that brings in money—and charge for it monthly.

👉 Want my free email marketing templates and onboarding checklist? Comment “EMAIL” below or DM me, and I’ll send them to you.

Recurring income. Happy clients. Passive revenue.
Email is the service everyone overlooks—but it’s the one I never skip.

Let me know if you’d like this post repurposed into a script, lead magnet, or full service sales funnel!

How I Sell Email Marketing Services to Local Businesses (And Make $200–$1,000 Per Client)

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